My Story

I’m a marketing guy at heart, but it goes a little deeper than that.

Read on for more info on my story and how I got here.

I have a passion for marketing and SEO

For as long as I remember, I’ve been interested in all aspects of business and marketing. From launching an eBay businesses to learning SEO and creating affiliate websites.

More recently I’ve been working as an SEO specialist at Seeker Digital. While I started our primarily managing outreach and link building campaigns, my role has become more and more technical over the past few years.

My time at Seeker has been great. We were a small 5-person team when I first joined back in 2017 but we’ve since grown to a team of 25+ marketing specialists. I’ve been able to witness this growth directly, gaining an insight into the development of a startup agency which has been a massive learning experience.

But my passion for business and marketing started long before all that (even though I didn’t realise it).

Discovering My Skills

I never really knew what I wanted to become as a teenager. I had different interests and hobbies but none of them really shaped into a career in my eyes. I had always been interested in business though, I just didn’t realise it.

At 14 I started an eBay business. It all started with selling old stuff from around the house and creating PayPal/eBay profiles with a fake date of birth (you had to be 18 to sign-up for PayPal I believe). But this eventually progressed into sourcing my own products including various wholesale products from China. These products ranged from portable phone chargers to hockey pucks!

To me, eBay was just a quick way to make money (I was saving for a motorbike for when I turned 16). Looking back though, it actually really helped to develop my marketing skills. I would research ways to optimise my eBay listing to increase sales and the rank of my listing. I’d also share the listings outside of eBay to increase views using forums and Reddit threads (essentially old link building tactics).

This wasn’t a one-off either. Looking back, there were lots of mini business ideas I started at even younger ages, and these were mainly just for fun. For example, I’d create 10+ magazines on different topics and try to sell these magazines back to my family for 20p a piece! Another one of my schemes was selling sweets at school. I had a couple of competitors here but my strategy was to undercut the competition and sell at a higher volume which ended up working a treat. 

Discovering My Skills

I never really knew what I wanted to become as a teenager. I had different interests and hobbies but none of them really shaped into a career in my eyes. I had always been interested in business though, I just didn’t realise it.

At 14 I started an eBay business. It all started with selling old stuff from around the house and creating PayPal/eBay profiles with a fake date of birth (you had to be 18 to sign-up for PayPal I believe).

But this eventually progressed into sourcing my own products including various wholesale products from China. These products ranged from portable phone chargers to hockey pucks!

To me, eBay was just a quick way to make money (I was saving for a motorbike for when I turned 16).

Looking back though, it actually really helped to develop my marketing skills. I would research ways to optimise my eBay listing to increase sales and the rank of my listing. I’d also share the listings outside of eBay to increase views using forums and Reddit threads (essentially old link building tactics).

This wasn’t a one-off either. Looking back, there were lots of mini business ideas I started at even younger ages, and these were mainly just for fun. For example, I’d create 10+ magazines on different topics and try to sell these magazines back to my family for 20p a piece!

Another one of my schemes was selling sweets at school. I had a couple of competitors here but my strategy was to undercut the competition and sell at a higher volume which ended up working a treat. 

Yes, this is a batch of hockey pucks that I used to sell on eBay (not one of my best sellers, admittedly).

 

Yes, this is a batch of hockey pucks that I used to sell on eBay (not one of my best sellers, admittedly).

 

I Really Didn’t Know What To Do After School

At this point I was finishing up my GCSE’s and starting to worry about what was next. Most of my friends from school were staying on to do their A levels in the usual subjects like English, Science, Media and Sports. I had a trial day at a college in media studies but I knew it was something I wouldn’t enjoy.

I was actually thinking of going into vehicle maintenance. I’ve always been interested in cars and motorcycles and I knew I’d be able to get a job quickly if I went down this route. I also thought that if I learned the skills I’d be able to buy and sell vehicles in my own time to make extra money. I eventually asked my family for their thoughts on my skills and what I could potentially find success with. They noted all of my money making schemes from before and pushed me towards business. I found a business course I liked at a college and went for it.

I Really Didn’t Know What To Do After School

At this point I was finishing up my GCSE’s and starting to worry about what was next. Most of my friends from school were staying on to do their A levels in the usual subjects like English, Science, Media and Sports. I had a trial day at a college in media studies but I knew it was something I wouldn’t enjoy.

I was actually thinking of going into vehicle maintenance. I’ve always been interested in cars and motorcycles and I knew I’d be able to get a job quickly if I went down this route. I also thought that if I learned the skills I’d be able to buy and sell vehicles in my own time to make extra money.

I eventually asked my family for their thoughts on my skills and what I could potentially find success with. They noted all of my money making schemes from before and pushed me towards business. I found a business course I liked at a college and went for it.

Dropping Out Of College

It didn’t work out so well. I had a bad experience of college and while the course was poorly organised, this was mostly down to me. I was tired of being in a classroom setting. I really wanted to get some real world experience, get a job and start becoming more independent. Also, most of my college friends were planning to go to uni and I knew that’s something I wasn’t interested in.

The business course would consist of a few weeks learning about one particular topic before moving onto the next, this included topics such as accounting, HR, business operations and more. When it came to the marketing section of the course though, I had a moment of clarity. I really enjoyed learning about different marketing methods and techniques, I found that I could relate a lot of this back to my eBay business and other business ideas I had in the past.

At this point I could finally see a career path and I understood much more about my skills and where I could take them. It seemed pointless to continue with a college course I wasn’t enjoying so I dropped out after around 10 months. 

Dropping Out Of College

It didn’t work out so well. I had a bad experience of college and while the course was poorly organised, this was mostly down to me. I was tired of being in a classroom setting.

I really wanted to get some real world experience, get a job and start becoming more independent. Also, most of my college friends were planning to go to uni and I knew that’s something I wasn’t interested in.

The business course would consist of a few weeks learning about one particular topic before moving onto the next, this included topics such as accounting, HR, business operations and more.

When it came to the marketing section of the course though, I had a moment of clarity. I really enjoyed learning about different marketing methods and techniques, I found that I could relate a lot of this back to my eBay business and other business ideas I had in the past.

At this point I could finally see a career path and I understood much more about my skills and where I could take them. It seemed pointless to continue with a college course I wasn’t enjoying so I dropped out after around 10 months. 

Joining An Agency

I dropped out of college without any real plan, I just knew I wanted to go into marketing. I searched around for junior marketing jobs but it wasn’t looking good and my parents weren’t too happy about the situation!

At this point I stumbled across an apprenticeship company that provided a course based on digital marketing. You would complete the coursework while working full-time in a marketing role for a year, a role that they would help you find. This sounded like a dream.

On the day I interviewed for the apprenticeship, the college accepted me and sourced me two job interviews on the same day. I attended both interviews and both offered me an apprentice position. One of these businesses happened to be a digital marketing agency that was a 10-minute drive from my house. It was perfect!

I joined this agency as a social media apprentice and learned the trade. I successfully completed my apprenticeship and the agency offered me a permanent position as a digital campaign executive.

Joining An Agency

I dropped out of college without any real plan, I just knew I wanted to go into marketing. I searched around for junior marketing jobs but it wasn’t looking good and my parents weren’t too happy about the situation!

At this point I stumbled across an apprenticeship company that provided a course based on digital marketing. You would complete the coursework while working full-time in a marketing role for a year, a role that they would help you find. This sounded like a dream.

On the day I interviewed for the apprenticeship, the college accepted me and sourced me two job interviews on the same day. I attended both interviews and both offered me an apprentice position.

One of these businesses happened to be a digital marketing agency that was a 10-minute drive from my house. It was perfect!

I joined this agency as a social media apprentice and learned the trade. I successfully completed my apprenticeship and the agency offered me a permanent position as a digital campaign executive.

I couldn’t think of a good image for this section, so here’s a nice stock image of social media icons.

Adapting To Agency Life And Learning New Skills

I learned a huge amount at this agency. I had a great manager who trained me up on all things social media marketing. I ended up managing the social presence of various clients as well as social advertising campaigns. I wasn’t just learning social media but also how to manage client relationships, how to report on marketing, how different aspects of a marketing strategy tie together etc. 

After around 2 years at this agency, I finally reached a point where I was no longer learning. I worked my normal day-to-day for a while but it was no longer fulfilling to me. I knew I was too young to bank on my current skills and it would be important to diversify and learn new marketing disciplines. The agency I worked for had also been acquired by a new, larger agency and the acquisition process really didn’t go well. We moved office and lots of great marketers left the company.

Even after raising my thoughts, training at the agency was hard to come by and I was starting to enjoy my job less and less. I was also still on an apprentice’s salary despite managing multiple clients and outperforming other employees with a much higher wage bill. I started asking different people for training and advice. A PPC manager kindly showed me the ropes and gave me a range of PPC tasks. It was at this point that I also started digging deeper into SEO.

SEO seemed amazing. There was so much to it, so much to learn and it had a clear, measurable impact on the bottom line (which isn’t always easy to track with social). I saw it as a business enabler – if done right, SEO could have a huge impact on brand awareness, website traffic, sales and so much more.

 

Adapting To Agency Life And Learning New Skills

I learned a huge amount at this agency. I had a great manager who trained me up on all things social media marketing. I ended up managing the social presence of various clients as well as social advertising campaigns.

I wasn’t just learning social media but also how to manage client relationships, how to report on marketing, how different aspects of a marketing strategy tie together etc. 

After around 2 years at this agency, I finally reached a point where I was no longer learning. I worked my normal day-to-day for a while but it was no longer fulfilling to me.

I knew I was too young to bank on my current skills and it would be important to diversify and learn new marketing disciplines.

The agency I worked for had also been acquired by a new, larger agency and the acquisition process really didn’t go well. We moved office and lots of great marketers left the company.

Even after raising my thoughts, training at the agency was hard to come by and I was starting to enjoy my job less and less. I was also still on an apprentice’s salary despite managing multiple clients and outperforming other employees with a much higher wage bill.

I started asking different people for training and advice. A PPC manager kindly showed me the ropes and gave me a range of PPC tasks. It was at this point that I also started digging deeper into SEO.

SEO seemed amazing.

There was so much to it, so much to learn and it had a clear, measurable impact on the bottom line (which isn’t always easy to track with social). I saw it as a business enabler – if done right, SEO could have a huge impact on brand awareness, website traffic, sales and so much more.

 

Finding Seeker Digital (Where I Am Today)

I learned the basics of SEO using YouTube videos. I also had experience in managing influencer marketing campaigns for my social media clients which was a stepping stone into link building and outreach. I wanted to learn more about SEO from a specialist, just as I had with social.

I stumbled across Seeker Digital on LinkedIn. I was surprised I hadn’t heard of it, a local SEO agency that seemed small but had some impressive capabilities. They were advertising for an SEO Executive so I went ahead and applied. This is when I met Seeker’s co-founder and director, Gareth Simpson who arranged for an interview.

I was a bit nervous for the interview, not having a formal SEO role on my CV and meeting the director for the first time. I didn’t need to worry though, as Gareth didn’t even look at my CV. We had a really informal interview which was basically a chat about all things SEO, it ended up lasting nearly 3 hours! I realised how new Seeker was as an agency and Gareth explained his vision and where I would fit in. It seemed like an amazing opportunity. I could be part of a startup at ground level and have a real impact on its success while working with the director to learn SEO and deliver client projects.

I joined Seeker when it was just a 5-person team. 3 writers and 2 SEOs. It’s now a team of nearly 30 specialists with huge clients across the globe. I didn’t just become an SEO specialist but I also gained an insight into the management of a startup. I created processes and templates that are still in use today and I really felt my hard work was being appreciated and rewarded by Gareth and Kayleigh, the two directors.

A few years on and I’m now Seeker’s SEO specialist where I manage various SEO projects, provide SEO training, create outreach strategies and much more.

 

Finding Seeker Digital (Where I Am Today)

I learned the basics of SEO using YouTube videos. I also had experience in managing influencer marketing campaigns for my social media clients which was a stepping stone into link building and outreach.

I wanted to learn more about SEO from a specialist, just as I had with social.

I stumbled across Seeker Digital on LinkedIn. I was surprised I hadn’t heard of it, a local SEO agency that seemed small but had some impressive capabilities.

They were advertising for an SEO Executive so I went ahead and applied. This is when I met Seeker’s co-founder and director, Gareth Simpson who arranged for an interview.

I was a bit nervous for the interview, not having a formal SEO role on my CV and meeting the director for the first time. I didn’t need to worry though, as Gareth didn’t even look at my CV.

We had a really informal interview which was basically a chat about all things SEO, it ended up lasting nearly 3 hours! I realised how new Seeker was as an agency and Gareth explained his vision and where I would fit in.

It seemed like an amazing opportunity. I could be part of a startup at ground level and have a real impact on its success while working with the director to learn SEO and deliver client projects.

I joined Seeker when it was just a 5-person team. 3 writers and 2 SEOs. It’s now a team of nearly 30 specialists with huge clients across the globe. I didn’t just become an SEO specialist but I also gained an insight into the management of a startup. 

A few years on and I’m now Seeker’s SEO specialist where I manage various SEO projects, provide SEO training, create outreach strategies and much more.

 

(We’ve moved office a few times at Seeker so a cluttered desk wasn’t a good idea).

 

(We’ve moved office a few times at Seeker so a cluttered desk wasn’t a good idea).

 

Where I’m Heading

Outside of Seeker I have created my own successful niche websites which I continue to manage in my own time. This is where I can teach myself new skills and conduct SEO experiments. I’m definitely going to continue this and share my processes for creating websites that generate an income.

I’m still learning as much as I can. SEO changes all the time and it’s important I keep up to date with the latest algo updates and changes. I’m always reading up on new tactics and techniques to try myself. It’s not just SEO I’m learning either, I’m still very interested in the wider marketing and business space and I’ll continue to learn new skills in these areas.

I’d really like to create a range of ‘side-businesses’ around topics that I’m interested in and see how far I can take them. Again, I’ll be sharing all of this on the blog, whether it’s a success or failure. Helping others learn SEO, marketing and how to generate an income online is something I’d really like to get into.

My goals for the moment are:

  • Build my personal brand
  • Experiment with new business ideas, websites, side-hustles
  • Document my findings
  • Upskill

I’m sure the above will lead me into new avenues and opportunities that don’t exist right now. The truth is, I’m still discovering more about myself, my passions and how I’d like to take my skills further. I will document my process and share anything useful as I go. Outside of my career, I’d also like to travel and see more of the world – something I’ve not had the opportunity for just yet.

Where I’m Heading

Outside of Seeker I have created my own successful niche websites which I continue to manage in my own time.

This is where I can teach myself new skills and conduct SEO experiments. I’m definitely going to continue this and share my processes for creating websites that generate an income.

I’m still learning as much as I can. SEO changes all the time and it’s important I keep up to date with the latest algo updates and changes.

I’m always reading up on new tactics and techniques to try myself. It’s not just SEO I’m learning either, I’m still very interested in the wider marketing and business space and I’ll continue to learn new skills in these areas.

I’d really like to create a range of ‘side-businesses’ around topics that I’m interested in and see how far I can take them. Again, I’ll be sharing all of this on the blog, whether it’s a success or failure.

Helping others learn SEO, marketing and how to generate an income online is something I’d really like to get into.

My goals for the moment are:

  • Build my personal brand
  • Experiment with new business ideas, websites, side-hustles
  • Document my findings
  • Upskill

I’m sure the above will lead me into new avenues and opportunities that don’t exist right now. The truth is, I’m still discovering more about myself, my passions and how I’d like to take my skills further.

I will document my process and share anything useful as I go. Outside of my career, I’d also like to travel and see more of the world – something I’ve not had the opportunity for just yet.

What About Outside Of Work?

There are lots of things I enjoy outside of work, I just struggle to find the time to fit everything in.

I’m a big football fan and supporter of my local team, Bristol City. I’m a big animal guy and I keep lots of different tropical fish. I really enjoy learning about the world and different cultures, hopefully I’ll be able to do some of my own travelling soon. I’m also starting to get into my fitness which is long overdue.

 

What About Outside Of Work?

There are lots of things I enjoy outside of work, I just struggle to find the time to fit everything in.

I’m a big football fan and supporter of my local team, Bristol City. I’m a big animal guy and I keep lots of different tropical fish. I really enjoy learning about the world and different cultures, hopefully I’ll be able to do some of my own travelling soon.

I’m also starting to get into my fitness which is long overdue.

 

One of my fish, a dwarf gourami.

 

This is one of my fish, a dwarf gourami.

How I Can Help You

 

I want to generate more organic traffic.

I want to learn how to make money online.

I'm interested in the latest marketing news.

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